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S Role landing · Seth Shoultes

Welcome, Seth Shoultes.

Lead Architect, MemberIntel. Owns the brain, the data pipeline, AI/ML architecture, and engineering team build-out from scoping through GA.

This is your tour through MemberIntel’s architecture, your phase-1 deliverables, and the decisions you and the Product Lead own jointly. Walk the V1/V1.5/V2 specs first, then the phased plan, then your working checklist.

Seth Shoultes's reading plan
A linear path through the pages most relevant to your role.
  1. 1
    MemberIntel V1 Specification
    The V1 advisor-only spec for MemberPress operators: two-tier brain architecture, Free/Pro pricing model, and a data-flywheel moat built from product mechanics rather than pre-existing proprietary data.
  2. 2
    MemberIntel V2 Specification
    V2 expands MemberIntel to BuddyBoss customers via a sister-company partnership — a low-engineering-risk cross-platform proof point since BB Memberships runs on MemberPress under the hood.
  3. 3
    Architecture Overview & Tech Choices
    Covers GCP vs Heroku vs DigitalOcean for hosting, then deep-dives per-tenant isolation strategy using shared-schema RLS as the V1 foundation.
  4. 4
    Cross-Pollination & Brain Isolation
    Details the three failure modes of the cross-pollination pipeline — re-identification, tenant leakage, and opt-out bypass — and the architectural mitigations for each, including k-anonymity floors, three-role isolation, and GCP project structure.
  5. 5
    LLM Cost-Control Architecture
    Defines the four-layer cost-control stack — rate limiting, entitlement service, per-call token budgets, and continuous spend monitoring — with Redis-backed quota counters, server-side model routing enforcement, and a global daily circuit breaker.
  6. 6
    Auth & Identity Layer
    Covers the three signup paths converging into a unified user model, per-license MP OAuth signing keys, customer-OAuth-only Stripe (no Connect), Argon2id passwords with server-side sessions, account merge prevention, and the V1.5 trial state machine.
  7. 7
    Phased Plan — Rev 2
    Rev 2 of the team ramp plan, updated after May architecture sessions: adds a dedicated brain-content lead recommendation, recalibrates Phase 2 milestone language for honesty, and moves the differentiation eval to a Phase 3 gate item.
  8. 8
    Decision Rights Matrix
    A binding contract defining who owns which decisions across engineering, product, compliance, and GTM — keeping Seth and Santiago unblocked as peers without escalating every disagreement to Blair. Updated 2026-05-11 to retire the dedicated Product Lead role (Santiago absorbed the duties) and add Russ as Lead Designer.
  9. 9
    Seth — Lead Architect JD
    Seth Shoultes's Lead Architect role definition: end-to-end technical ownership of the brain, data pipeline, AI/ML architecture, engineering team, and vendor decisions for MemberIntel.
  10. 10
    Seth's Phase 1 Deliverable Checklist
    Seth's operational working checklist for May 2026 — organized week-by-week with ADR drafts, GCP scaffolding, schema design, RLS prototype, hiring pipeline, and cross-functional coordination tasks required to unlock Phase 2 on June 1.
Pages for Seth Shoultes
All content tagged for this role across the spec.