M MemberIntel KB
B Role landing · Blair Williams

Welcome, Blair Williams.

CEO, MemberIntel / Caseproof. Product owner. Both Seth (Lead Architect) and Cindy (Product Lead) report directly to Blair.

This is your view of MemberIntel as the executive: scope, phasing, and governance. Specs and the phased plan show what’s being built; the decision-rights matrix and review processes show how the leads will operate.

Blair's Tour — Executive view
A reading order designed to take you from first principles to specifics.
  1. 1
    MemberIntel V1 Specification
    The V1 advisor-only spec for MemberPress operators: two-tier brain architecture, Free/Pro pricing model, and a data-flywheel moat built from product mechanics rather than pre-existing proprietary data.
  2. 2
    MemberIntel V2 Specification
    V2 expands MemberIntel to BuddyBoss customers via a sister-company partnership — a low-engineering-risk cross-platform proof point since BB Memberships runs on MemberPress under the hood.
  3. 3
    Phased Plan — Rev 2
    Rev 2 of the team ramp plan, updated after May architecture sessions: adds a dedicated brain-content lead recommendation, recalibrates Phase 2 milestone language for honesty, and moves the differentiation eval to a Phase 3 gate item.
  4. 4
    Decision Rights Matrix
    A binding contract defining who owns which decisions across engineering, product, compliance, and GTM — keeping Seth and Cindy unblocked as peers without escalating every disagreement to Blair.
  5. 5
    Privacy Counsel Architecture Review Agenda
    A 4-hour late-May working agenda for outside privacy counsel to review MemberIntel's per-tenant isolation, cross-pollination boundary, secrets management, and data lifecycle decisions — grounding counsel's June ToS and Privacy Policy drafting in the actual architecture.
  6. 6
    Seth — Lead Architect JD
    Seth Shoultes's Lead Architect role definition: end-to-end technical ownership of the brain, data pipeline, AI/ML architecture, engineering team, and vendor decisions for MemberIntel.
  7. 7
    Cindy — Product Lead JD
    Cindy Thoennessen's Product Lead role definition: execution ownership of MemberIntel's PRDs, compliance, marketing site, beta program, Free-to-Pro conversion, and cross-functional coordination from scoping through GA.
Pages for Blair Williams
All content tagged for this role across the spec.