C Role landing · Cindy Thoennessen

Welcome, Cindy Thoennessen.

Product Lead, MemberIntel. Owns the PRDs, compliance, marketing site, beta program, Free-to-Pro conversion, and cross-functional coordination from scoping through GA.

This is your tour through MemberIntel as a product. Walk the V1, V1.5, and V2 specs through a product lens, then your JD and the decision-rights contract that defines how you and Seth collaborate.

Cindy's Tour — Product Lead

A reading order designed to take you from first principles to specifics.

1

MemberIntel V1 Specification

The V1 advisor-only spec for MemberPress operators: two-tier brain architecture, Free/Pro pricing model, and a data-flywheel moat built from product mechanics rather than pre-existing proprietary data.
2

MemberIntel V1.5 Specification

V1.5 extends MemberIntel with AI write-actions via the MemberPress MCP and a 5-minute 'Set up FOR ME' greenfield wizard backed by a 14-day Pro trial.
3

MemberIntel V2 Specification

V2 expands MemberIntel to BuddyBoss customers via a sister-company partnership — a low-engineering-risk cross-platform proof point since BB Memberships runs on MemberPress under the hood.
4

Architecture Overview & Tech Choices

Covers GCP vs Heroku vs DigitalOcean for hosting, then deep-dives per-tenant isolation strategy using shared-schema RLS as the V1 foundation.
5

LLM Cost-Control Architecture

Defines the four-layer cost-control stack — rate limiting, entitlement service, per-call token budgets, and continuous spend monitoring — with Redis-backed quota counters, server-side model routing enforcement, and a global daily circuit breaker.
6

Phased Plan — Rev 2

Rev 2 of the team ramp plan, updated after May architecture sessions: adds a dedicated brain-content lead recommendation, recalibrates Phase 2 milestone language for honesty, and moves the differentiation eval to a Phase 3 gate item.
7

Decision Rights Matrix

A binding contract defining who owns which decisions across engineering, product, compliance, and GTM — keeping Seth and Cindy unblocked as peers without escalating every disagreement to Blair.
8

Cindy — Product Lead JD

Cindy Thoennessen's Product Lead role definition: execution ownership of MemberIntel's PRDs, compliance, marketing site, beta program, Free-to-Pro conversion, and cross-functional coordination from scoping through GA.

Pages for Cindy Thoennessen

All content tagged for this role across the spec.

Cross-Pollination & Brain Isolation

Details the three failure modes of the cross-pollination pipeline — re-identification, tenant leakage, and opt-out bypass — and the architectural mitigations for each, including k-anonymity floors, three-role isolation, and GCP project structure.
AI Eval Suite as Architecture

Treats the eval suite as versioned release-gate infrastructure rather than ad-hoc tests, with 150 structured scenarios across seven categories, a judge-model scoring layer, CI integration, a differentiation subset that proves advantage over baseline LLMs, and a production thumbs-down feedback loop.
LLM Cost-Control Architecture

Defines the four-layer cost-control stack — rate limiting, entitlement service, per-call token budgets, and continuous spend monitoring — with Redis-backed quota counters, server-side model routing enforcement, and a global daily circuit breaker.
Architecture Overview & Tech Choices

Covers GCP vs Heroku vs DigitalOcean for hosting, then deep-dives per-tenant isolation strategy using shared-schema RLS as the V1 foundation.
Synthesis

Phase-by-phase sequencing of all architectural commitments against the actual team ramp, surfacing five friction points where the phased plan and architectural reality diverge — content lead timing, Phase 2 scope calibration, differentiation eval ship date, privacy counsel engagement depth, and infra engineer hiring window.
Cindy — Product Lead JD

Cindy Thoennessen's Product Lead role definition: execution ownership of MemberIntel's PRDs, compliance, marketing site, beta program, Free-to-Pro conversion, and cross-functional coordination from scoping through GA.
Privacy Counsel Architecture Review Agenda

A 4-hour late-May working agenda for outside privacy counsel to review MemberIntel's per-tenant isolation, cross-pollination boundary, secrets management, and data lifecycle decisions — grounding counsel's June ToS and Privacy Policy drafting in the actual architecture.
Decision Rights Matrix

A binding contract defining who owns which decisions across engineering, product, compliance, and GTM — keeping Seth and Cindy unblocked as peers without escalating every disagreement to Blair.
Phase 1-2 Friction Points

A companion one-pager surfacing seven decisions where the May architectural commitments conflict with the v1 phased plan — each with a recommendation and named decider — designed to drive a 30–45 minute sign-off session before Rev 2 is approved.
Phased Plan

A 6-phase team ramp plan growing from 2 people in May to 7+ at launch, with hard milestone gates controlling when each new team member joins MemberIntel full-time.
Phased Plan — Rev 2

Rev 2 of the team ramp plan, updated after May architecture sessions: adds a dedicated brain-content lead recommendation, recalibrates Phase 2 milestone language for honesty, and moves the differentiation eval to a Phase 3 gate item.
MemberIntel V1 Specification

The V1 advisor-only spec for MemberPress operators: two-tier brain architecture, Free/Pro pricing model, and a data-flywheel moat built from product mechanics rather than pre-existing proprietary data.
MemberIntel V1.5 Specification

V1.5 extends MemberIntel with AI write-actions via the MemberPress MCP and a 5-minute 'Set up FOR ME' greenfield wizard backed by a 14-day Pro trial.
MemberIntel V2 Specification

V2 expands MemberIntel to BuddyBoss customers via a sister-company partnership — a low-engineering-risk cross-platform proof point since BB Memberships runs on MemberPress under the hood.