M MemberIntel KB
C Role landing · Cindy Thoennessen

Welcome, Cindy Thoennessen.

Product Lead, MemberIntel. Owns the PRDs, compliance, marketing site, beta program, Free-to-Pro conversion, and cross-functional coordination from scoping through GA.

This is your tour through MemberIntel as a product. Walk the V1, V1.5, and V2 specs through a product lens, then your JD and the decision-rights contract that defines how you and Seth collaborate.

Cindy's Tour — Product Lead
A reading order designed to take you from first principles to specifics.
  1. 1
    MemberIntel V1 Specification
    The V1 advisor-only spec for MemberPress operators: two-tier brain architecture, Free/Pro pricing model, and a data-flywheel moat built from product mechanics rather than pre-existing proprietary data.
  2. 2
    MemberIntel V1.5 Specification
    V1.5 extends MemberIntel with AI write-actions via the MemberPress MCP and a 5-minute 'Set up FOR ME' greenfield wizard backed by a 14-day Pro trial.
  3. 3
    MemberIntel V2 Specification
    V2 expands MemberIntel to BuddyBoss customers via a sister-company partnership — a low-engineering-risk cross-platform proof point since BB Memberships runs on MemberPress under the hood.
  4. 4
    Architecture Overview & Tech Choices
    Covers GCP vs Heroku vs DigitalOcean for hosting, then deep-dives per-tenant isolation strategy using shared-schema RLS as the V1 foundation.
  5. 5
    LLM Cost-Control Architecture
    Defines the four-layer cost-control stack — rate limiting, entitlement service, per-call token budgets, and continuous spend monitoring — with Redis-backed quota counters, server-side model routing enforcement, and a global daily circuit breaker.
  6. 6
    Phased Plan — Rev 2
    Rev 2 of the team ramp plan, updated after May architecture sessions: adds a dedicated brain-content lead recommendation, recalibrates Phase 2 milestone language for honesty, and moves the differentiation eval to a Phase 3 gate item.
  7. 7
    Decision Rights Matrix
    A binding contract defining who owns which decisions across engineering, product, compliance, and GTM — keeping Seth and Cindy unblocked as peers without escalating every disagreement to Blair.
  8. 8
    Cindy — Product Lead JD
    Cindy Thoennessen's Product Lead role definition: execution ownership of MemberIntel's PRDs, compliance, marketing site, beta program, Free-to-Pro conversion, and cross-functional coordination from scoping through GA.
Pages for Cindy Thoennessen
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